Wade Kimbrough

Game Designer • Serious Games • Design Researcher

I design games that change behavior and shift attitudes. My work spans public health, climate adaptation, digital well-being, and civic engagement. For over a decade, I've created play-based interventions for UNICEF, the World Bank, Red Cross Red Crescent Climate Centre, the World Wildlife Fund, DARPA, and the World Economic Forum. My games have reached tens of thousands of people across 20+ countries.

Selected Projects

Digital well-being curriculum session
Digital Well-being Youth

Digital Well-being Curricula

#HalfTheStory • Lead Game Designer

Designed dozens of games teaching digital well-being to youth. Led focus groups and design sessions with hundreds of young people. Used AI to rapidly prototype materials and facilitation guides.

Watch Video →
Handwashing with Ananse illustration
Health Behavior Change

Handwashing with Ananse

UNICEF Ghana • Lead Game Designer

A culturally-grounded play-based intervention that generated measurable increases in handwashing with soap among Ghanaian primary school children. Based on traditional Ghanaian folklore with songs, dance, and games.

Read UNICEF Story →
Hygiene with Chhota Bheem curriculum
Health Mobile Game

Hygiene with Chhota Bheem

UBS Optimus Foundation • Design Team Lead

A multi-format curriculum driving behavior change around toilet use and handwashing in Tamil Nadu, India. Designed physical games, a mobile game, songs, and animated stories featuring beloved Indian cartoon character Chhota Bheem.

Explore Project →
Youth playing Y-Adapt climate adaptation game
Climate Youth

Y-Adapt

Red Cross Red Crescent Climate Centre & Plan International • Lead Game Designer

A 7-session curriculum helping young people understand climate change and take practical adaptation action in their communities. Implemented across the Philippines, Haiti, Guatemala, Lebanon, Uganda, and the Maldives.

View Curriculum →
AI-generated cartoon for World Economic Forum climate discussions
AI Climate

WEF Cartoon-a-thons

World Economic Forum • AI Design Consultant

Pioneered use of generative AI (ChatGPT + Midjourney) to create cartoons that help policymakers discuss climate contradictions and paradoxes. Featured at Sustainable Development Impact Meetings 2023.

Read WEF Article →
World Bank simulation game in action
Simulation Policy

Cabo Verde Resilience Game

World Bank • Game Designer

A simulation where policymakers role-play infrastructure investment decisions under climate uncertainty. Players must balance resilient vs. efficient infrastructure, weighing trade-offs between preparation and direct disaster mitigation.

Read World Bank Blog →
Daedalus ARG promotional image
ARG Research

Daedalus ARG

DARPA / Northeastern University • Game Designer & Project Manager

An Alternate Reality Game facilitated by Slack chatbots, designed as a research instrument to measure adaptability in team settings. Teams solved puzzles across digital and physical spaces over a week-long experience.

Read ARGNet Coverage →
Get the Grade game being played at World Water Week
Environment Strategy

Get the Grade

World Wildlife Fund • Game Designer

A tabletop roleplay game that teaches the importance of river-basin report cards for freshwater management. Players represent competing stakeholders and must collaborate to raise their basin's health grade. Launched at World Water Week, IUCN Congress, and International Riversymposium.

Read WWF Feature →

Expertise

Game Design

  • Systems & mechanics design
  • Engagement loops & progression
  • Physical games & curricula
  • Digital games (Unity)
  • Alternate Reality Games
  • Tabletop roleplay & simulation

Design Research

  • Participatory design
  • Focus group facilitation
  • Rapid ethnography
  • Iterative prototyping
  • Behavior change evaluation
  • International fieldwork

Technology

  • Claude Code & OpenAI API
  • Stable Diffusion with LoRA
  • RAG systems
  • Solidity & TLA+
  • Blockchain/Web3 mechanisms
  • Unity & Maya

Domain Expertise

  • Public health & WASH
  • Climate adaptation
  • Digital well-being
  • Disaster risk reduction
  • Financial literacy
  • Civic engagement

Publications

Handwashing with Ananse – Evaluating the Effectiveness of a Game-Based Handwashing Curriculum

Dawson et al. • Engagement Lab White Paper • 2019

Teamwork and Adaptation in Games (TAG): A Survey to Gauge Teamwork

Harteveld et al. • ACM Foundations of Digital Games • 2019

Periodicity in Cryptocurrency Volatility and Liquidity

Hansen, Kim, and Kimbrough • arXiv • 2021

Background

Experience

  • Consultant — 2017–Present
    World Bank, DARPA, Ripple, WEF, #HalfTheStory, Red Cross Red Crescent
  • Engagement Lab — 2014–2017
    Game Designer / Applied Researcher
  • Emerson College — 2015–2021
    Affiliated Faculty: Game Design, 3D Design, Animation

Education

  • M.F.A., Visual and Media Arts
    Emerson College, 2014
  • B.A., American Studies
    Brandeis University, 2005